Music career
After linking up with Scooter Braun, Asher Roth moved to Atlanta to pursue a hip-hop career full-time. As industry buzz grew, Roth was courted by a number of labels, including SRC, Def Jam, Warner Bros. Records and Atlantic.[14] Roth would eventually sign a joint venture between Braun’s Schoolboy Music and Steve Rifkind, chairman of SRC/Universal Records. On June 13, 2008, Roth put out his first professional release, the Don Cannon and DJ Drama-helmed The Greenhouse Effect mixtape, via the Internet. This resulted in Roth being the second white rapper to be featured on Drama and Cannon’s Gangsta Grillz series.
2009: Asleep in the Bread Aisle
Roth started recording a full album in late 2008. It was completed in 2009. The first single was “I Love College” which received many hits across North America. His second single was “Lark on my Go-Kart“. After the two singles were released, Roth’s studio album Asleep in the Bread Aisle was released on April 20, 2009. He supported his album with a nationwide tour with B.o.B. and Kid Cudi. Asher also joined Blink-182 in the second half of their reunion tour in the fall of 2009.
Roth was featured on the cover of XXL magazine’s annual Top 10 Freshmen: Hip-Hop’s Class ’09 issue.
2010-present: The Rawth EP and Is This Too Orange?
After finishing touring in 2009 and releasing a second mixtape, Seared Foie Gras with Quince and Cranberry,[15] Roth began working on his second studio album. From his friend Boyder’s YouTube page, he has been seen working with producers Pharrell Williams and Nottz Raw. While working with Nottz, the two of them decided to collaborate on a project together, due to having a number of records rejected by the label due to sampling & copyright issues.[16] The end result was an eight track EP, solely produced by Nottz, entitled The Rawth EP. The EP, which features appearances from Colin Munroe, D.A. (of Chester French), Rhymefest and Kardinal Offishall, was released December 27, 2010.[17] Roth released and promoted “G.R.I.N.D (Get Ready It’s a New Day)“, the first single off of his upcoming second album, by traveling to different radio stations around the country. Roth revealed four tracks on his upcoming album in a XXL article. One features Game, one is produced by Swizz Beatz and another is titled “Run it Back”.[10] On May 25, it was announced that Roth’s second studio album would no longer be called The Spaghetti Tree.[18] His song with Akon titled “Last Man Standing” is featured on the soundtrack for the videogame Madden NFL 12. In an interview with Rikki Martinez of Power 106 he announced he will be releasing a mixtape titled Pabst & Jazz and revealed the title of his upcoming second album, Is This Too Orange?.[19] On November 11th, 2011 he released the first offering off Pabst & Jazz, a song titled “Common Knowledge”. In November 2011, Roth signed to Def Jam Recordings after several years been signed to SRC Records.
Personal life
Asher Roth is open about his use of cannabis. As stated in an interview conducted and filmed by DJ Vlad, Roth stated his views about the legalization of marijuana and the use of cigarettes:
Cigarettes don’t do anything for you except kill you … I honestly don’t believe [marijuana] is the gateway drug, because I use it and I’ve never done anything else … I’m trying to be open about my “pot smoking” …[20]
Discography
Studio albums
- Asleep in the Bread Aisle (2009)
- Is This Too Orange? (2012)
Mixtapes
- The GreenHouse Effect (2008)
- Seared Foie Gras with Quince and Cranberry (2010)
- Pabst & Jazz (2011)
EPs
- Just Listen (2005)
- The Rawth EP (With Nottz) (2010)
